Hello, I’m Louise.

I would describe myself as a commercially focused marketer and a strategic thinker. I love to work with business owners to help them put their marketing investment to work and ensure that they have a clear business objectives driving their marketing activities.

Through my experience working with global brands and local businesses, I have always focused on the purpose behind the marketing – why are we doing what we are doing? How will we know what worked best – what measurements are in place? How can we improve it next time? This approach comes from the word “Kaizen” a Japanese word which means “continuous improvement” – an ethos that is core to the Toyota culture and one that I have adopted in my career.

I support clients by being your outsourced Marketing Director and providing unbiased guidance and advice. My approach is guided by the question – what would I do if I owned this company? With my knowledge of marketing and your expertise of your industry and your business, I work with you to create strategic and actionable marketing plans.

With over 15 years’ experience, I have worked alongside many smart and inspirational minds, and have built up a valuable network of contacts each with their own areas of expertise. By working with your teams, your current agency partners or consultants and my network we put together your very own remote and agile marketing squad to implement your marketing strategy.

If you are ready to invest in marketing that supports your business goals but don’t know where to start, you are in the right place! Get in touch and let’s talk.

Industry Expertise

While the fundamentals of Strategic Marketing are applicable to all products and services there are certain sectors that I specialise in and have experience working with:

  • Slow Moving Consumer Goods (SMCG): These are purchases that require a well-considered decision-making process by the consumer, including Automotive & Machinery; Fixtures & Fittings; Furniture Manufacturers & Retailers; & Domestic Appliances.
  • B2B Professional Services: Working with independent solopreneurs and niche service providers operating in sectors including Lean Consulting, Videographer, Credit Consulting, Accounting and Software Developers.
  • Activity Tourism Providers: With a growing demand for outdoor activities business in this sector include walking holidays, cycling tours, arts and crafts experiences.
  • Sports Sector: With knowledge and experience working in the Rugby and Golf industries, Marketing can support Member operated Clubs, Independent Professionals and industry support services to apply a professional approach to drive their revenue generation.

Testimonials

The style and approach adopted was an excellent fit for our business, and she quickly became a trusted member of our team. Myself and my team thoroughly enjoy working with Louise and would have no hesitation in recommending her to any company who wishes to improve their marketing efforts.
Richard Sloan, Managing Director, SONAS Bathrooms
From our kick-off meeting with Louise we had confidence that she understood our business. I would recommend Louise to any company – new or established. Without Louise our project would not have “taken off the ground” – she kept us focused on the important tasks.
Bernadette Campbell, Owner, MC Design
The professional approach and solutions-oriented attitude gave me the confidence as the plan unfolder – everything was always in hand. I have no hesitation in recommending Marketing Project Support Services delivered by Louise Murphy.
Alister Kidd, TechLEARN Programme Manager, Technology Ireland Software Skillnet
Louise worked with me on developing a strategic plan for Follow The Camino. She is a charismatic driven person that can manage and stir team members to work towards her objectives. I found her strategic mind set and to do attitude particularly good in a SME like our and see great potential in similar or even bigger organisation and corporates.
Umberto di Venosa, Co-founder and Owner, Follow the Camino

Louise recently created my strategic marketing plan, I have to say I was delighted with the output, Louise brings great experience and a real interest in helping clients. I cannot recommend Louise highly enough. 10/10

John O’Shanahan, Owner, Lean BPI

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