I would describe myself as a commercially focused marketer and a strategic thinker. I love to work with business owners to help them put their marketing investment to work and ensure that they have a clear business objectives driving their marketing activities.
Through my experience working with global brands and local businesses, I have always focused on the purpose behind the marketing – why are we doing what we are doing? How will we know what worked best – what measurements are in place? How can we improve it next time? This approach comes from the word “Kaizen” a Japanese word which means “continuous improvement” – an ethos that is core to the Toyota culture and one that I have adopted in my career.
I support clients by being your outsourced Marketing Director and providing unbiased guidance and advice. My approach is guided by the question – what would I do if I owned this company? With my knowledge of marketing and your expertise of your industry and your business, I work with you to create strategic and actionable marketing plans.
With over 15 years’ experience, I have worked alongside many smart and inspirational minds, and have built up a valuable network of contacts each with their own areas of expertise. By working with your teams, your current agency partners or consultants and my network we put together your very own remote and agile marketing squad to implement your marketing strategy.
If you are ready to invest in marketing that supports your business goals but don’t know where to start, you are in the right place! Get in touch and let’s talk.