Knowing your Target Audience is fundamental to any Marketing Plan. It is essential that you dedicate time to defining and really understanding your Target Audience.

The better you understand who they are, what they need, and how your product or service helps them; the more effective your marketing plans can be. You can then craft a message that will not only be seen by them in the right channels, but that they will also take notice of and that resonates with them.

To help you build a profile for your target audience there are 5 Key Factors in this Free Guide for you to consider:

  1. Demographics
  2. Psychographics
  3. Challenges
  4. Channels
  5. Preferred Content

If you have different Target Audiences for different products or services this exercise can be repeated to define the top 3-4 audiences that you want to focus your marketing on.